What is happening?
A customer finds a product online, then sees different information in store about variants, availability, or promotions.
Where do customers and teams get stuck?
Sales channels are updated separately, making the customer experience and operations inconsistent.
An approach to consider.
Build around a consistent product source, with store discovery, product availability, and connected order handling.
Designed to improve the experience.
Customers can move between online and stores more easily, while teams reduce duplicate updates.
This is an illustrative scenario created by SONET, not a delivered client project or a promise of results. Any actual scope should be defined around the business’s needs, data, and systems.